Branding Tips

Great logo
Place it everywhere.

Message
What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.

Integrate
Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.

Create a "voice"
 The voice for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.

Tagline
Write a memorable, meaningful and concise statement that captures the essence of your brand.

Standardise
Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.

Be true to your brand
Customers won't return to you or refer you to someone else if you don't deliver on your brand promise.

Consistent
This tip involves all the above and is the most important tip on this list. If you can't do this, your attempts at establishing a brand will fail.