Sunday, 11 November 2012

Coffee good for health


1. It protects your heart: Moderate coffee drinkers (1 to 3 cups/day) have lower rates of stroke than noncoffee drinkers, an effect linked to coffee's antioxidants. Coffee has more antioxidants per serving than blueberries, making it the biggest source of antioxidants in American diets. All those antioxidants may help suppress the damaging effect of inflammation on arteries. Immediately after drinking it, coffee raises your blood pressure and heart rate, but over the long term, it actually may lower blood pressure as coffee's antioxidants activate nitric oxide, widening blood vessels.
2. It diverts diabetes: Those antioxidants (chlorogenic acid and quinides, specifically) play another role: boosting your cells' sensitivity to insulin, which helps regulate blood sugar. In fact, people who drink 4 or more cups of coffee each day may have a lower risk of developing type 2 diabetes, according to some studies. Other studies have shown that caffeine can blunt the insulin-sensitivity boost, so if you do drink several cups a day, try mixing in decaf occasionally.
3. Your liver loves it: OK, so the research here is limited, but it looks like the more coffee people drink, the lower their incidence of cirrhosis and other liver diseases. One analysis of nine studies found that every 2-cup increase in daily coffee intake reduced liver cancer risk by 43 percent. Again, it's those antioxidants-chlorogenic and caffeic acids-and caffeine that might prevent liver inflammation and inhibit cancer cells.
4. It boosts your brain power: Drinking between 1 and 5 cups a day (admittedly a big range) may help reduce risk of dementia and Alzheimer's disease, as well as Parkinson's disease, studies suggest. Those antioxidants may ward off brain cell damage and help the neurotransmitters involved in cognitive function to work better.
5. It helps your headaches: And not just the withdrawal headaches caused by skipping your daily dose of caffeine! Studies show that 200 milligrams of caffeine-about the amount in 16 ounces of brewed coffee-provides relief from headaches, including migraines. Exactly how caffeine relieves headaches isn't clear. But scientists do know that caffeine boosts the activity of brain cells, causing surrounding blood vessels to constrict. One theory is that this constriction helps to relieve the pressure that causes the pain, says Robert Shapiro, M.D., Ph.D., associate professor of neurology and director of the Headache Clinic at the University of Vermont Medical School.
Now, that's not to say that coffee doesn't have any pitfalls-it does. Some people are super-sensitive to caffeine and get jittery or anxious after drinking coffee; habitual coffee drinkers usually develop a tolerance to caffeine that eliminates this problem (but they then need the caffeine to be alert and ward off withdrawal headaches). Coffee can also disturb sleep, especially as people age. Cutting some of the caffeine and drinking it earlier in the day can curb this effect. Lastly, unfiltered coffee (like that made with a French press) can raise LDL cholesterol, so use a filter for heart health.
But if you like coffee and you can tolerate it well, enjoy it...without the guilt.

Friday, 9 November 2012

4P's in Markerting

PRODUCT
The business has to produce a product that people want to buy. They have to decide which ‘market segment’ they are aiming at – age, income, geographical location etc. They then have to differentiate their product so that it is slightly different from what is on offer at present so that people can be persuaded to ‘give them a try’.

PROMOTION
Customers have to be made aware of the product. The two main considerations are target market and cost. A new business will not be able to afford to advertise on national television, for instance and would not wish to because its market will be local to start with. Leaflets, billboards, advertisements in local newspapers, Yellow Pages and ‘word of mouth’ would be more appropriate.


PRICE

The price must be high enough to cover costs and make a profit but low enough to attract customers. There are a number of possible pricing strategies. The most commonly used are:

PENETRATION PRICING – charging a low price, possibly not quite covering costs, to gain a position in the market. This is quite popular with new businesses trying to get a ‘toehold’.

CREAMING – the opposite to penetration pricing, this involves charging a deliberately high price to persuade people that the product is of high quality. Luxury car makers often use this strategy.

COST PLUS PRICING – this is the most common form of pricing. Costs are totalled and a margin is added on for profit to make the total price.

PLACE
The business must have a location that it can afford, and that is convenient and suitable for customers and any supplier.

Wednesday, 10 October 2012

How to Get More Views on Youtube

Name your video file with relevant keywords before you upload to YouTube.
For example: if it is about your "cute cats" then the obvious name for the video file is cute-cats.mov

Title your movie with catchy keywords AND BE SURE TO DO YOUR RESEARCH.
Similarly you need to create a title that contains your keywords but at the same time is enticing to click. You may even want to go to YouTube and see what is already there when you type "cute cats". When I did that, the number one video that came up was a video with 30,000,000 views titled "Surprised Kitty (original)". One technique is to title your video with a similar title to another popular video. E.g you could use something like "My cute cats are cuter than 'Surprised Kitty'". This will give you a good chance of ranking in the "related videos" section of YouTube and therefore bring a ton of extra views.

Fill out the video description with at least 2 - 3 paragraphs of text.
This is an important step that most people overlook. YouTube wants to know what your video is about and the video description section is the best way to validate this. So I recommend you either write a 2 minute transcript of the video or at the very least 2 paragraphs explaining its contents. It should include all your main key words in a natural way.

Put all the keywords from the title and description in the "tags" section
The next step is to fill out the tags section with all the main key words and phrases that relate to your video. This is a super important part of YouTube SEO (Search Engine Optimization) and really helps your video show up in different search results. For example you could use; Cute, Cats, Surprised, Kitty, Original, Funny, Rat, Loves, Cat, Kitten. These tags are based on both the example video’s keywords and the keywords of other popular YouTube videos.

Share your video with all your friends - quickly!
YouTube loves new videos and gives them an extra chance to rank well in the first week or so after being uploaded. So to take advantage of this, you'll need to be a ninja and share the video in every way you know. Get Facebook likes, send it to your Twitter followers, email it, and tell your friends to do the same if they like the video. If you have a Facebook fanpage then this is perfect content for that page and depending on the fan base can quickly get you a lot of views.

Make a video response to an already popular video on YouTube.
Using the above example of the "Cute Cats" video, the perfect video response choice is Surprised Kitty. This means that your video will appear below this video that has already had over 30 million views. If your title and thumbnail are enticing enough then there is a good chance you'll get 1000's of referring views.

Encourage sharing, allow comments, video responses and embedding of your video.
Everyone likes to be heard and if you allow for comments then you will give people that chance. The other thing about comments is that it creates a community around the video and if a conversation is taking place then people will keep coming back. Allowing video responses to your video means a lot of extra people could link to your video via theirs, resulting in many more views. Similarly, if you allow anyone to embed your video on their website, it is like free advertising and the video could easily end up all over the internet. This is often how the most views are achieved with a video.

Embed your new video prominently on your website to create 2 way traffic.
This serves to give your video a link but also additional views that don't require someone to see it on YouTube. All you need to do is to go to your video on YouTube, click the "< Embed >" button and copy the code. Then go to your website and paste the code in the html wherever you want the video to appear on your site.9) Have your fellow bloggers reference or embed the video on their site as well. If you have friends who also have websites, ask if they can embed the video for you. Having them write an article is also very good and will increase your views tremendously depending on the traffic they already receive to their site.

Monday, 1 October 2012

How to Get More Followers on Twitter

Follow everyone who follows you.
It might seem counter-intuitive to do this when you're focused on gaining followers, but it's a good practice because people who notice that you didn't follow them back might unfollow you. Also, when you follow back, some people might respond to you publicly, which will give you some added exposure to their followers.

If you're worried that you won't be able to keep up with that many people, you're right. Once you're following over 100 people, it'll be pretty much impossible to read all their updates. You'll become more selective in who/what you read.

Use Twitterholic.
Pick major cities, states and countries like Chicago or India. Follow anyone with who is following over 200 more people than are following them back.

Follow people who autofollow.
"Twitter celebrities" (Twitter users with huge numbers of following and followers) are also likely to follow you back automatically.[3] They'll be following over a thousand or sometimes tens of thousands of people, but unlike spammers, they'll have the same number of (or more) followers. You'll stumble upon such accounts during your Twitter travels (e.g. when they are retweeted by someone you're following), but you can also do an Internet search for "most popular Twitter accounts" or "popular Tweeters".

People who follow spammers are likely to be autofollowers. Wait until a spam follower follows you. Spam followers will have 1,000+ people they are following, but only 5 to 150 followers in return. Follow everyone who follows the spam follower. Those are likely to be people who are following in return in order to boost their own follow count.

Put up "Follow me on Twitter" links on your blog, e-mail, other social networking outlets, and across the web.
That way, people who are already interested in what you're doing can easily find your Twitter Profile and follow you. Using graphics, such as a button or counter can also be more effective at catching attention and getting you more followers.

Try to get celebrities or famous people to follow you on Twitter.
That will increase the chance that they will tweet at you or retweet one of your tweets, increasing the visibility of your Twitter account.

Wednesday, 26 September 2012

Branding Tips

Great logo
Place it everywhere.

Message
What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.

Integrate
Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.

Create a "voice"
 The voice for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.

Tagline
Write a memorable, meaningful and concise statement that captures the essence of your brand.

Standardise
Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.

Be true to your brand
Customers won't return to you or refer you to someone else if you don't deliver on your brand promise.

Consistent
This tip involves all the above and is the most important tip on this list. If you can't do this, your attempts at establishing a brand will fail.

Tuesday, 25 September 2012

What is branding ?



Brand marketing is the method and the means by which you propel your business into the public consciousness. While the world of business has changed by leaps and bounds, the basic principles of brand marketing have remained the same. Fortunately for you, brand marketing is nothing more than a formula. This video shows briefly about the branding.



Sunday, 23 September 2012

Rich Dad, Poor Dad by Robert Kiyosaki

*Who is Robert Kiyosaki ?

Chapter 1
Rich Dad, Poor DadThe story of Robert Kiyosaki and Mike starts in 1956 Hawaii, when both boys were a nine years old. Their first get-rich scheme was a counterfeit nickel making company. They made plaster molds of the nickels and melted lead toothpaste tubes and filled the molds to produce the nickels. Their plan was foiled by Mike's father, who informed the boys of their illegal activity. After that day, the boys dedicated their free time to leaning about finance and economics from Mike’s father, the rich dad. The first lesson Mike’s dad made the boys experience was hatred of the “Rat Race”. He was able to achieve this by making the boys work in one of his grocery stores for three hours for ten cents an hour pay. Within a few weeks, Kiyosaki, tired of being exploited for labor, demanded that he receive a raise, but instead, Mike’s father cut his pay and told him to work for free. Eventually, both boys tired of being under appreciated (and unpaid) and they met individually with Mike's father. In their meetings with rich dad, he apologized for lack of pay and he offered them either the moral of the lesson or a pay raise. Both boys chose to learn the moral of the lesson, while rich dad offered them pay raises. He started at twenty-five cents, a dollar, two dollars, and even five dollars, which would have been considered a large amount of money for an hourly wage, but the boys still remained strong with their decision to learn the moral of the lesson. The lesson to get out of the “Rat Race” and instead of spending your whole life working to put a little money in your pocket and a bunch of money in someone else’s pocket, have people work hard to put money in your pocket. Out of all the lessons that were taught to the boys, this one was the most important. (Kiyosaki and Lechter 28-35)

Chapter 2
The Rich Don’t Work for MoneyThe author tells his readers to forget the notion that life teaches. He says “the only thing that life does is push you around.”This chapter talks about people who are more comfortable in playing it safe because they were not taught early to take risks. The author develops the ideas that the poor and the middle class work for money, fear and greed cause ignorance and poverty, and the importance of using one’s emotions versus thinking with emotions. The author also stresses that opportunities in life come and go; the rich recognize them instantly and turn them into gold bullions. Others do not see these opportunities because they’re too busy seeking money and security. As the author says, well “that’s all they’re going to get.”

Chapter 3
Why Teach Financial LiteracyThe story of Kiyosaki and Mike continues later in life, 1990, and both of the now adults have made incredible leaps and bounds with regards to their finances and their socioeconomic status. Mike was able to take the lesson from his father and apply them to his life. He took control of his father’s large business and increased every aspect of the empire and he is currently raising his son to take control of the company once he retires. As for Kiyosaki, he was able to retire at the age of 47 with his wife Kim. At a business meeting at the Edgewater Beach Hotel in Chicago, Charles Schwab, Samuel Insull, Howard Hopson, Ivar Kreuger, Leon Frazier, Richard Whitney, Arthur Cotton, Jesse Livermore and Albert Fall met to talk about different investments and money schemes. Twenty-five years later, a report stated that a large majority of those extremely wealthy people that met in Chicago either ended up in jail, dead or penniless. The major idea to take from the results of these unfortunate entrepreneurs is that you need financial literacy to be and stay safe. The idea that was represented with the big 1920’s entrepreneurs is still prevalent today with some of the professional athletes making poor financial decisions and ending up with next to nothing. This specific lesson is meant to teach people not to be wise with your money once you have it, but rather be smart with your money before you have it. In a way, don’t try to build a skyscraper or even a house without building a strong foundation first. According to Kiyosaki, there is one rule, and only rule that can help a person to build a strong foundation; know the difference between an asset and a liability, and make sure that you only control assets. (Kiyosaki and Lechter 56)When it comes to beliefs about money buying freedom and the ability to enjoy retirement without fear of outliving one’s money, this chapter catches the essence of the author’s advocacy for financial independence. He says, “Intelligence solves problems and produces money. Money without financial intelligence is money soon gone.”The author believes that financial literacy begins with a working knowledge of accounting. It is essential to know the difference between assets and liabilities. To make these two terms understandable to readers, the author makes a rudimentary diagram of these two concepts to motivate them to purchase assets in order to solidify the asset column, while keeping the liabilities (expenses) to a bare minimum. The author states that poor people remain poor because they do the opposite. They pile up on their liabilities and have zero assets so that their balance sheets and income statements look out of kilter. People have to understand that it’s not how much they make, but how much they keep according to the author, and this is an essential principle that this chapter focuses on.

Chapter 4
Mind Your Own BusinessIn this chapter, the author slowly introduces the concept of real estate investing and uses McDonald’s as an example. He points out that McDonald’s may not make the best hamburgers in the world, but owns the “most valuable intersections and streets in America.” The author remarks that individuals need to mind their own business if they wish to become financially self-sufficient. They shouldn’t mind their employer’s business, they should strive for ways to become their own boss and nurture their own businesses.The author continues his discussion on building assets. To him, real assets are anything with value – stocks, bonds, mutual funds, income-producing real estate, notes, royalties from intellectual property, etc.This chapter also reveals the author’s investment preferences: real estate and stocks. For real estate, he says he starts small, and trades his properties for bigger ones and then delays paying taxes on capital gains through one IRS mechanism.

Chapter 5
The History of Taxes and the Power of CorporationsThe author states that the poor let the big machinery (corporations) manipulate them whereas the rich know how to use big machinery. This means that the rich possess the knowledge and savoir faire to use the power of the corporation to protect and enhance their assets. The advantage of a corporation versus that of the individual lies in how corporations pay taxes, according to the author. He makes this point clearly: individuals earn money, pay taxes on that money, and live with what’s left. The corporation, on the other hand, earns money, spends everything it can, and is taxed on anything that’s left. The author adds that individuals may not be aware of how much they’re being manipulated; they work from January to mid-May to enrich the government by paying taxes on their income. In the meantime, the rich are hardly taxed.The author recommends developing one’s financial IQ as one way of leaving the humdrum of daily existence. This is accomplished by gaining knowledge of accounting, investing, understanding the markets, and the law. He says being ignorant gets you bullied whereas being informed translates into “you have a fighting chance.”

Chapter 6
The Rich Invent MoneyThe author develops the concept of self-doubt. He says that each person is born with talent but that talent is suppressed because of self-doubt and fear. He remarks that it’s not necessarily the educated smart people who get ahead but the bold and adventurous. People never get ahead financially even if they have plenty of money because they have opportunities that they fail to tap, he stresses. Most of them just sit around waiting for opportunity to happen. The author’s idea is that people create luck; they should not wait around for it. He says it’s the same with money. It has to be created.In this chapter, the author discusses the importance of an education (although some critics say that he appears to downplay its importance). The author is clear by saying, “a trained mind is a rich mind.” In his analysis, there are two types of investors, each with a different mind set: those who go for the packaged investment, and those who customize investments to suit their objectives.The author encourages people to hire people more intelligent than they because by capitalizing on the knowledge of others, an intelligent individual builds his own knowledge base and therefore has more power over those who don’t know.

Chapter 7
Work to This is the chapter where the author talks about the skills individuals need to develop for financial success.The reader is given an example of a young woman who had a Master’s Degree in English Literature and who was offended when it was suggested that she learn to sell and do direct marketing. After all the hard work for her degree, she didn’t think she would have to stoop so low to learn how to be a salesperson, a profession she didn’t think very highly of. The author uses this example to emphasize that there are other skills people need to cultivate to help them on the road towards financial freedom.The author mentions management skills. He says individuals need to know how to manage cash flow, systems, and people. To that he throws in selling and marketing skills. He puts equal emphasis on communication skills. He says there are many people who have the scientific bent and hence have a powerhouse of knowledge, but they fail miserably in communications. These are the people who are “one skill away from great wealth.”The author calls attention to one outstanding trait of great wealthy families: they give money away – plenty of it – unlike the poor who feel that charity begins at home.

Chapter 8
Overcoming ObstaclesThe opinion of the author is that five personality traits hamper human beings: fear, cynicism, laziness, bad habits, arrogance. He explains that while it’s normal to have fear, what matters is how one handles it. The author shares his sentiment about his particular fondness for Texas and Texans: “When they win, they win big and when they lose, it’s spectacular.”The author maintains that it’s not merely a question of balance but also FOCUS. He recommends that the Chicken Littles of the world be ignored. They’re only concerned about the sky falling, spending the rest of their lives in pessimism. He says he constantly hears people saying they want to be rich, but when it’s suggested that money can be made from real estate, their initial reaction is “but I don’t want to fix toilets.” The author believes it’s ironic that they’re more concerned about trivia like fixing toilets rather than what lies ahead in real estate. As a final point, the author states that it is healthy to be greedy, so when faced with a decision, a person must always ask, “What’s in it for me?”

Chapter 9
Getting StartedThis chapter serves as a section on tips to create and build personal wealth. His first tip is, find a reason greater than reality to motivate you. What he means by this is to wake up the financial genius in oneself by empowering the mind. He says that people must have a strong /purpose for living.The next tip is to feed the mind. By feeding the mind, the author contends that people acquire power of choice.The author also advises people to choose friends carefully. He says to avoid people who proclaim incessantly that the sky is falling and instead encourages readers to spend time with people who enjoy talking about money because they may have valuable lessons to share. The author also believes that people should study one field, and then go out and learn a new one, although it is important to choose what one studies.Here is another tip that the author observes most people don’t practice: pay yourself first. Even if short of cash, people must pay themselves first. This goes in tandem with managing three things efficiently: cash flow, people and personal time.Another tip the author gives is being generous. He thinks it makes a lot of sense to pay one’s broker well as he’s an ally, and “your eyes and ears to the market.”The author suggests having heroes. They are indispensable in life because they not only inspire, they also make it seem so easy. They stimulate the human mind into thinking, “If they can do it, why can’t I?”“Teach and you shall receive” is another tip that the author shares. His words are eloquent concerning this idea: “There are powers in this world that are much smarter than we are. You can get there on your own, but it’s easier with the help of the powers that be. All you need to be is generous with what you have, and the powers will be generous with you.”

Chapter 10
Still Want More? Here are Some To Do’sThis chapter is sort of a supplement to the previous chapter. It gives readers additional tips to help them reach for financial rewards. One tip is to stop doing what you’re doing – that is, if it’s no longer working or viable. The author encourages readers to look for new ideas, to pick the brains of individuals who have the experience and who have already done what one aspires to do. He advises on keeping the learning curve alive, taking courses, buying tapes, attending seminars.In looking for real estate investment opportunities, the author recommends looking in the right places. One way of doing this is to jog around the neighborhood one is interested in. People can acquire real estate even if they don’t have sufficient funds for the down payment. In fact, with a bit of cleverness, the author says people can even make money with no capital.